In this course, students will be introduced to the concepts, activities, and decisions that relate to the marketing function in business and non-business organizations in community, regional, national and international settings. There will be a focus on development and implementation of marketing strategies through the use of marketing mix, variables of product, price place, and promotion. Ethical issues in marketing will be discussed, and the creative use of Internet marketing entertained. 2023/05/15-2023/06/07 Lecture Monday, Wednesday 05:00PM - 09:00PM, Room to be Announced (more)...