This course is an introduction to marketing activities in modern business firms. The major topics covered are strategic planning, target markets and segmentation, consumer behavior, research and information systems, and the marketing mix. Throughout the course, emphasis is on the application of concepts and perspectives to current business problems and opportunities, through case studies and projects. 2017/01/05-2017/04/13 Lecture Thursday 01:30PM - 04:30PM, 4155 Belshaw, Room M077